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Ignorant Customers

Def: Lack of knowledge http://dictionary.reference.com/browse/ignorant

I do not say this to be rude but to bring out a point. As a leader you should educate customers. Many people know and understand waterfall. It is easy and structured but many people know it really does not work.

As leaders we have to be able to articulate other development methodologies not because we know we can deliver better but for the benefit of the customers. Their ROI is much lower on waterfall than agile processes.

They are going to kick and scream but times change and we must evolve.

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